Privacy policy

Who I am

Whitlock Life Agency (Login Whitlock, NPN 22156242) operates this website. You can reach me at login@whitlocklife.com.

Information I collect

• Information you submit through the quote form: name, phone, optional email, state, ZIP, age range, tobacco use, general health range, coverage goal, and any comments you add.
• Information you submit when booking a call: name, phone, and the details you provide about the coverage you're interested in.
• Messages you send to the on-site chat assistant, which are stored so I can follow up on your request.
• Basic technical information your browser sends, plus advertising attribution data: campaign parameters (UTMs), Google click identifiers (gclid, gbraid, wbraid), the page you landed on, the site that referred you, and the date and time of your request.

I do not ask for your Social Security number, medical records, or financial account information through this website.

How I use it

• To contact you about the life insurance request you submitted.
• To get quotes and submit applications you ask for.
• To operate, secure, and improve this website.

What I do not do

I do not sell your information. I do not share it with lead-generation companies, lead buyers, or unrelated marketers.

Who I share it with

• Insurance carriers, when you ask me to submit or quote an application.
• Service providers that host this site, store my data, run my calendar, and power the chat assistant, under obligations to protect it.
• Authorities, when required by law.

Consent to contact

Every form on this site, the booking calendar, and the chat booking step use this exact line:

I agree Login Whitlock may contact me by phone, text, or email about this request. This isn't consent to marketing or automated calls or texts, and it isn't required to buy anything. Msg & data rates may apply. Reply STOP to opt out. See the Privacy Policy.

Cookies, analytics, and advertising

This site uses cookies and similar technologies. Some are strictly necessary to operate the site — for example remembering your session on the booking calendar and chat assistant, and storing your cookie choice.

With your permission, I also use the following measurement technologies:

• Google Analytics 4 — aggregated statistics about how visitors find and use this site (pages viewed, general location, device type, referring source).
• Google Ads conversion tracking — tells me which ads and campaigns led to an accepted inquiry or a confirmed booking. Clicks on my phone number may be measured as engagement, not as a completed lead.
• Advertising attribution — I store campaign parameters and Google click identifiers (gclid, gbraid, wbraid — only if you allow advertising cookies), UTM values, the page you landed on, the site that referred you, and the date and time of your request, and I attach them to the request you submit.
• Enhanced conversion measurement — not currently used. I don't send your email or phone number to Google, hashed or otherwise. If that changes, I'll update this policy first.
• Google Tag Manager — used to load and manage the tags above.

I never transmit health information, tobacco or nicotine answers, date of birth, medical details, your free-text comments, coverage-recommendation answers, or any other insurance-underwriting information, coverage guide or calculator answers, business-form answers, chat content, or your contact details to Google Analytics, Google Ads, page URLs, page titles, or my tag data layer.

These technologies may set cookies on your device and, where advertising consent is given, may be used for advertising measurement purposes.

Managing your preferences

• Use the cookie notice on this site to accept all measurement technologies or choose necessary-only. You can change your choice at any time with the Cookie preferences link in the footer. I honor your choice through Google Consent Mode, so Google tags adjust their behavior accordingly.
• Install the Google Analytics opt-out browser add-on.
• Manage ad personalization in your Google Ads settings, and control cookies through your browser settings.
• Email me at login@whitlocklife.com to request access to or deletion of the information you submitted.

Retention and your choices

I keep quote requests and conversation records for as long as needed to serve you and to meet insurance recordkeeping obligations. You may ask me to access, correct, or delete the information you submitted by contacting me at login@whitlocklife.com. Depending on your state, you may have additional rights.

Children

This site is not directed to children under 13, and I do not knowingly collect their information.