Privacy policy
What we collect, why we collect it, and what we will never do with it.
Last updated July 2026
Who we are
Whitlock Life Agency (Login Whitlock, NPN 22156242) operates this website. You can reach us at (623) 286-0806 or whitlockloginffl@gmail.com.
Information we collect
- Information you submit through the quote form: name, phone, optional email, state, ZIP, age range, tobacco use, general health range, coverage goal, and any comments you add.
- Information you submit when booking a call: name, phone, and the details you provide about the coverage you're interested in.
- Messages you send to the on-site chat assistant, which are stored so we can follow up on your request.
- Basic technical information your browser sends, plus advertising attribution data: campaign parameters (UTMs), Google click identifiers (gclid, gbraid, wbraid), the page you landed on, the site that referred you, and the date and time of your request.
We do not ask for your Social Security number, medical records, or financial account information through this website.
How we use it
- To contact you about the life insurance request you submitted.
- To shop coverage with insurance carriers on your behalf when you ask us to.
- To operate, secure, and improve this website.
What we do not do
We do not sell your information. We do not share it with lead-generation companies, lead buyers, or unrelated marketers.
Who we share it with
- Insurance carriers, when you ask us to submit or quote an application.
- Service providers that host this site, store our data, run our calendar, and power the chat assistant, under obligations to protect it.
- Authorities, when required by law.
Consent to contact
When you check the consent box on our forms, you agree that we may contact you by phone, text, or email about your request, including by automated means. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out of texts, or contact us directly to be removed.
Cookies, analytics, and advertising
This site uses cookies and similar technologies. Some are strictly necessary to operate the site — for example remembering your session on the booking calendar and chat assistant, and storing your cookie choice.
With your permission, we also use the following measurement technologies:
- Google Analytics 4 — aggregated statistics about how visitors find and use this site (pages viewed, general location, device type, referring source).
- Google Ads conversion tracking — tells us which ads and campaigns led to a quote request, booked call, or click on our phone number, including website-call and phone-click conversions.
- Advertising attribution — we store campaign parameters and Google click identifiers (gclid, gbraid, wbraid), UTM values, the page you landed on, the site that referred you, and the date and time of your request, and we attach them to the request you submit.
- Enhanced conversion measurement — when you submit a request and have allowed advertising cookies, the email address or phone number you provided may be converted into a one-way encrypted (SHA-256 hashed) value and sent to Google solely to match your request to an ad click. Google does not receive these values in readable form.
- Google Tag Manager — used to load and manage the tags above.
We never transmit health information, tobacco or nicotine answers, date of birth, medical details, your free-text comments, coverage-recommendation answers, or any other insurance-underwriting information to Google Analytics, Google Ads, page URLs, page titles, or our tag data layer.
These technologies may set cookies on your device and, where advertising consent is given, may be used for advertising measurement purposes.
Managing your preferences
- Use the cookie notice on this site to accept all measurement technologies or choose necessary-only. You can change your choice at any time with the Cookie preferences link in the footer. We honor your choice through Google Consent Mode, so Google tags adjust their behavior accordingly.
- Install the Google Analytics opt-out browser add-on.
- Manage ad personalization in your Google Ads settings, and control cookies through your browser settings.
- Email us at whitlockloginffl@gmail.com to request access to or deletion of the information you submitted.
Retention and your choices
We keep quote requests and conversation records for as long as needed to serve you and to meet insurance recordkeeping obligations. You may ask us to access, correct, or delete the information you submitted by contacting us at whitlockloginffl@gmail.com. Depending on your state, you may have additional rights.
Children
This site is not directed to children under 13, and we do not knowingly collect their information.
This page is maintained by Whitlock Life Agency and is provided for information only. It is not legal advice and has not been reviewed by counsel. Consult an attorney before relying on it.